Nothing is more powerful than an idea

Today our Director, Jo Ashbridge shared her thoughts about our current project in China, on the British Council blog.

"Until a few months ago, I had never considered myself a maker.

My assumption was that the maker culture lent towards high-tech engineering; electronics, robotics, 3-D printing... and that these pursuits were favoured over more traditional craftsmanship. The term suggests a focus and drive for a physical solution, solely market driven and perhaps even irrespective of need.

As someone who runs an architecture charity, believing in people and process over product, I wasn’t sure if our design ethos would align. However, when the opportunity arose to join Hello Shenzhen, a bilateral exchange programme connecting makers in the UK and China... I jumped.