When we began discussions last September regarding our name and our brand, we did not want to follow in the footsteps of many nonprofits which utilise acronyms, neologisms or simple descriptions of intent. Could a name evoke more that its own meaning? Could it represent much more than our own ideas? We believe so.
National Geographic Explorer, Wade Davis eloquently explains why in his 2003 TED talk.
Author: J. Ashbridge